This is the estimate a homeowner opens on their phone after we quote their roof. They scroll it, pick a shingle, tick any extras, choose a colour and sign, all on the one page. Same content in all three. Only the look changes.
If you have two minutes, open all three and tell me:
Reads like a serious document from a firm that has been around a while.
Warm paper, no cards anywhere. Hairline rules and whitespace do the dividing, and the four shingles are a price ledger you scan down.
Open concept A →
Reads like a product page. The most modern of the three.
Shingles as cards with the manufacturer's logo and a highlighted recommendation. One dark section in the middle sets out exactly what the job includes before any price appears.
Open concept B →
Reads like an architecture monograph. The most dramatic.
Dark throughout, with the house full-bleed behind the title. Shingle options are rows that open when you tap them.
Open concept C →